It’s crucial to keep in mind that good quality website content is your main marketing tool. All online marketers talk about content being king on the internet, but the truth of the matter is, interesting content is king.
You’ve got to give your target audience what they want, and in such a way that it speaks to their needs. Here are four ways you can improve your website content.
1. Understand Your Audience Pain Points
What are people worried about or having trouble with? Can you provide content that could deal with their problem? Look over the latest customer service emails and social media interactions. Look in any Facebook groups you might be a member of, or on forums and discussion boards you visit regularly.
People don’t just want to be sold something that might work for them. They are eager to find solutions that work. By creating helpful content on a regular basis, you are placing yourself as an expert in your niche. This also means repeat visitors, and the possibilities for those visitors to tell others about your great website or blog.
2. Your Opinion Matters
Another way to improve your website content is to report back to others about what you have discovered in regards to your niche via the blogs and websites you visit. It’s likely that you have some favourite sites that you visit frequently and learn a lot from. Why not tell your target audience about the breaking news in your niche?
You could just give them the link. But first, write an introduction of about 100 words as to why the information is important and why you think your niche needs to pay attention to it.
3. Use Different Types of Content
Not everything has to be text Other types of content that can get your target audience excited include:
- Comparison graphs
- Video clips
- Case studies
- Cheat sheets
4. Tell StoriesWriting from personal experience is one of the best ways to produce content that will get read and shared. People love reading stories. The problems with a lot of niche sites is you don’t get any sense of individuality or genuineness. Write about what you have actually done and people will start to see you as an expert in your niche and start coming back for more. Try to be fresh and original. Don’t be afraid to play devil’s advocate or take a debatable stance.