How To Be Successful Content Writer

A Content Writer in some ways, is a journalist, as they contribute articles and content matter to businesses and corporate for their blogs and websites. By definition, Content writers are those who are assigned the task of writing content exclusively for a website. To become a successful creator, one needs to master a few marketable skills.

Research:

A writer must spend a considerable amount of time researching before actually dishing out material. They must understand the audience who will be reading their content and write specifically for them. One important part of research includes studying the competitors. Researching will add to your credibility and overall value.

Editing:

Most of what a creators job entails, is rewriting. At the end of the day, the objective of a writer is to make the company or brand they are writing for, look and sound virtuous. They have to re-read and edit their write ups at least twice before sending it in for publishing. Sometimes he/she also have to edit content sent by clients which can be a tedious task. Very rarely are first drafts perfect, you will need to revisit your article, correct grammar, spelling mistakes, watch out for punctuation and overused words.

Innovativeness:

Content writers face loads of competition. They have to write information that already exists, in a unique way. Hence, they have to be imaginative, creative and innovative. Since the goal is to attract attention, you need to do something pretty exciting to gain exactly that. The future of content marketing relies on Content Writers ability to innovate, and find new ways to wrap stories around current problems and scenarios.

SEO Expert:

Along with creating useful content, content writers also include trending and relevant keywords that will help drive traffic to your website and increase your viewership. Even the best of the best content won’t help you if the readers can’t find it!

Time Management:

Our current business approach runs on deadlines! Clients have deadlines that they have to meet, and so a content writer needs to effectively manage their time in order to stay professional and be accounted for, as a reliable content writer. If you have 5 days to complete an article, aim to finish it within the first two days itself. It isn’t about the challenge but rather an easier way to approach time management. You will still have plenty of time to revisit the article and make edits if needed.

Social Media Buff:

For so many businesses, social media is their entire market! Social media makes everything available for you to grasp. Apart from being one of the ways to create effective word-of-mouth marketing, it also provides a platform for viral content marketing India. The viewers interact and share work they feel relevant to them. Content writers need to become social media butterflies. And with the way things are functioning today, if content does well on social media, it shows up on search engines as well.

Language:

It goes without saying that a writer needs to be well versed with a language, be it English or Hindi (for content marketing in India). Every language has its own style and a he/she should be able to use flair and their ability to create phrases. Spelling, Grammar, Punctuation, word usage are some important traits that can help improve your language skills. Keep writing articles, it will only help you improve.

A content Writers talent is more than mere ‘writers’. They are SEO specialists, marketing experts, social media geeks and they are always on watch for the next big thing. Along with the skills mentioned in the articles, there’s no saying how high one could go!

Tips To Avoid Things That Missing On Your Website

It’s no secret that everything these days is done online. We can shop, interact, look up information, and even market our businesses, all with a few clicks of a button. Your website is one of the most powerful tools available to grow your business and be more successful. But unfortunately, most websites are missing key components that hinder their ability to effectively reach customers. Is your website the best it can be? Keep reading to find out.

Mobile-Responsiveness
I cannot stress enough the importance of mobile-responsiveness. You need to make sure your website looks and functions just as well as your desktop site. It’s important for two reasons. First, Google actually began ranking websites that are highly mobile-friendly towards the top of their results page. Second, 85% of people searching online are doing it on mobile devices. If your site takes forever to load or doesn’t look and function properly, people will move on quickly.

Clear Call To Action
One of the most common things that websites fail to feature is a prominent Call to Action button. If people don’t see anything prompting them to act, they will often leave the website without taking the next step to reach out to you. Buttons should be prominently placed, match the rest of your colors/branding, and give people clear direction.

Authentic Photos
People can usually tell if a website is using stock photos and videos. While it is generally more expensive and time-consuming, using authentic photos and videos on your web pages can make you stand out above the competition. High-quality, creative media will make the website appear polished and professional. Visuals are very important in marketing your company, so don’t just choose the cheapest/easiest option. A large background video on the homepage can entice visitors further into your site, high-quality images can accompany key service content, a gallery can showcase your work, etc.

Contact Information
This may seem obvious, but you’d be surprised to find out how many websites are missing vital contact information. Your company info should be easy to find and access. We actually display our contact info on the bottom of several of our site’s pages. All people have to do is scroll down and everything they need is right there. Also, having a contact page is a given. On it, you should have any important info they can use to reach you such as your email, phone, address, etc. You should include a contact form that’s practical and easy for visitors to use.

Proper Hosting
Hosting can sometimes be an afterthought when a company launches its new website. Once the site is launched, people often pay for the cheapest hosting available and assume everything will go smoothly. But websites often encounter problems, and poor hosting could result in many issues that are bad for business. You could lose revenue if your site goes down, be ranked low on SEO rankings if your site is slow, and be susceptible to serious security and malware attacks if not properly protected.

Blog Section
Many companies do not see the value of a blog, but a blog section is a great way for visitors to gain some insight into your company. They are also a great way to promote your business because you can advertise each blog post on social media. Keep your topics well-rounded. Not every post has to be all business-you can have fun with your writing. Try to be knowledgeable and informative, but always remember that people want to know they’re dealing with real people on the other side. Don’t be afraid to let your personality show!

Testimonials
Testimonials are a great way to earn the trust of potential customers on your website. A real review of your company could be the spark that inspires someone to take action. Incorporate high-quality video testimonials if you want to add to the authenticity even more. Word-of-mouth marketing is free, so give people a great experience and they will gladly spread the word.

Tips To Get Best Channel Marketing For Your Brand

Let’s first quickly run through the criteria you’re employing digital marketing for, which is needed to narrow down the list of channels you need to get your marketing strategy in action:

1. Company goals
Getting the word out: If your current offline efforts aren’t matching how your competitors are increasing their popularity, this is a good goal to evaluate how digital channels can be leveraged to bridge that gap

Your USP: Your target audience needs to know about your products or services, and differentiators that separate you from another ‘me-too’ player in the market. the goal is to solve customer’s problems for which they are looking for solutions

Traffic & Sales: Probably the most important reason, slotted at the end to flow in as a reason after brand building and USP-promotion, driving traffic and creating a sustainable sales funnel.

2. Customer goals
Post analysis of your customer’s cadence i.e. their browsing habits or channels they are most present, start identifying the channels that would most serve targeting your audience.

3. Budget Estimates
Since marketing is a cost-intensive segment, its great to have a ballpark figure of the budget you’re going to spend on your final digital channel strategy

4. Talent competencies
Having a mix of developers, designers and domain specific resources for search or social channel marketing must be factored in before choosing your channel mix.

With the above goals that are central to your business idea now firmed up, the obscurity around what channel to adopt has just cleared a little.

Doing your preliminary research through expert articles like these gives you a good head start before you become the lead for one of the best digital marketing channels, who would try to hook you to their services, usually even though it might not be the best fit.
Listed below are the most popular channels, considering generic marketing direction and typical goals that organizations have.

This rule of measuring what’s best according to the majority of what businesses adopt must give you enough reason to find the best suite, but also explore channels that are specific to your sector, like classifieds for real estate aggregators, or a hospitality search engine that caters to your target audience.

Search Engine Marketing (SEM)
This is the term that governs the domain of having your brand present on relevant search result pages through a paid exchange with renowned search engines like Google or Bing. However, if you have heard of Pay Per Click and not SEM, it’s because it is one of the main features of SEM that has gained popularity.

For relevant keywords or search phrases your target audience might enter in their search of solutions you can perfectly meet, search engines like Google offer an SEM tool like AdWords to bid and position your brand link or product thumbnail above the ‘organic’ search results (more about ‘organic’ in a bit though). When prospects click on your brand ads, you pay Google.

Search engine Optimisation (SEO)
Michael Hyatt talks about how your social media pages on Facebook or Twitter are embassies, where you hold temporary ground on someone else’s property, while your website is a home base, where you have supreme control.

Using a natural way by optimizing your website through elements like keywords and metatags is the best way to move your website up the search engine result pages (SERPs). A common user behaviour is to usually trust a written news article little more than you would an advertisement.

So more than paying and placing your brand with a keyword, refining your SEO strategy to push your site to the #1 or #2 position to your target audience is a great sales conversion method.

Social Media Marketing (SMM)
Social media has opened up consumers to have continuous dialogues with their favourite brands. There is almost no other medium that can guarantee as much engagement as social media does.

Almost all organizations, like SEO, have an SMM strategy to promote their offerings.

But getting the right media platform is critical. While Twitter might be great for branding, it might not be great with lead generation or targeting, which a more target-oriented platform like Facebook might offer.

Display and Affiliate Advertising
The images, videos or pop-ups you see on websites you visit, is part of the display advertising offering. A display network usually consists of websites that are open to showcase your ads to their audience.

Today’s main business model is run on display advertising, as free websites like a blog usually make money through the revenue shared with the display network.

The most popular networks include Google Display Network or Facebook Audience Network. The advertiser pays a commission to the network and the publisher when prospects click and engage with the ad. Affiliate Marketing, on the other hand is based on performance where an advertiser usually shares some part of the revenue or pays only when a sale is made, not when a click happens.

There are a host of other channels including ones that are hinged on emerging technologies like podcasts, advertising through smart home speakers like the Echo dot.

In fact, around 50 Echo devices are shipped every minute, making this the next new platform where the best will compete.

Using the mentioned channels in line with your business goals, be it even email marketing or public relations, in line with your business goals, there is no stopping the kind of possibilities you can experiment and incorporate.

Find out the best combination of channels or sub-channels that can deliver the goods in taking your business places, and you would have begun on the path to great digital marketing of your business.

Tips To Make Money From Content Marketing

Have you ever thought of earning an extra income? The next question will always be how. But here is how to make money online through content marketing. What is content marketing and how does one make money through this method? All these questions have got answers in this article.

Content marketing is a strategic marketing approach focused on creating and distributing valuable content to attract and retain customers and ultimately drive profitable customers action. Content marketing is preferred to internet marketing since it is the internet marketing of the present and future. Many businesses are moving towards internet marketing.

There are many benefits of content marketing.

Content provides consistent value to your audience

Create an informative website, fill out your social profile this is important to your online marketing strategy. When people visit your website they are able to identify what you deal with in your business.

Content provides a sharable commodity

When something unique is brought to the table it’s better than merely pushing a product, your audience are likely to appreciate and share that information with their friends. This will definitely market your product which increases sales.

Content fuels your online marketing channel

Any little information can go along way. Content is like a stimulator to your online marketing business. A blog post on your website can be shared across all social media channels. The more content you post online the more your business grows to greater heights.

Through online marketing you are established as a go to resource by your audience

Giving customers information about your availability when they have questions is a good show. Internet marketing gives you an opportunity to demonstrate your expert as a go-to resource.

It nurtures relationships

You are given that opportunity to target specific portion of your audience. It doesn’t matter where they are in the buying cycle, along the way the relationship grows to greater heights. As the relationship grows, the sales also grow making the business to grow as well. It’s through that little content shared that makes the business flourish.

Content marketing drives repeat business

When you persistently help past customers, the more likely they are to continue doing business with you again and again. Thus the business will continue again and again for a long period of time.

Good internet marketing adds traffic to your web.

How To Maximize Market Sales With Data Mining

3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead

From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting.

They’re very effective marketing techniques, but many consumers view them as creepy rather than creative.

Remember when Facebook was in the news for data mining? Cambridge Analytica created a quiz app to gain access to millions of Facebook user accounts. While both companies claim users technically gave consent by agreeing to the terms, it’s incidents like these that make people afraid of data collection.

As a marketer of your own business, you need to be careful not to let data mining and retargeting scare off your target audience… let alone be afraid to use it yourself.

First Things First… What is Data Mining?

Data mining is extracting and analyzing data from a larger set of raw data.

For example, retail stores look at items a customer browsed in order to suggest related products. Mobile providers use data such as customer service interactions to predict who is likely to leave the company (known as ‘churn’) then target them with incentives to stay.

What is Retargeting?

Retargeting, or remarketing, is a technique to bring people who have left your website or mobile app back to it.

This is done by putting a simple Javascript code on your site and when a new visitor arrives, the code drops an anonymous browser cookie. The cookie is stored on the user’s computer while they browse, allowing you to ‘follow’ them online and show them your ads.

Retargeting Examples:

• A tech website displays and ad for the laptop you looked at when on their site, as you move on to read your favourite blog.

• A travel site shows you limited-time discounted flights after you’ve left their site and moved on to shop for shoes.

By using data mining to retarget interested consumers, businesses can be ultra focused when it comes to serving their target market the most relevant ads.

Retargeted users outperform new users when it comes to engagement and likelihood of buying with the logic being if they were on the website looking at that item, they are more likely to go back and purchase if reminded of it later.

3 Steps for Successful Data Mining & Retargeting

If done correctly these marketing techniques can reduce customer acquisition costs and improve conversions and sales. You should:

1. Be targeted. You can’t message everyone in the same way. If someone abandons their cart, they need different messaging than a visitor who landed on the homepage.

2. Build confidence. Whether it’s making return policies clearer or assuring customers you’ll never share their data, generate trust.

3. Go pro. There’s much more to data mining and retargeting than I can cover here. Our team can help you build an effective retargeting campaign that gets results!

All About Marketing Campaign You Should Know

Table of Contents

Best Ways To Start Online Marketing With Little Money

6 Things IMers Need to Know About Your Marketing Campaign

  1. Marketing Campaigns Don’t Come Free… or do they?
  2. Free Marketing Tools… Yes!
  3. Don’t Underestimate Social Media
  4. Tell Your Story – It Matters
  5. How to Start Online Marketing with Zero Experience
  6. Don’t Just Walk Away

Best Ways To Start Online Marketing With Little MoneyAnyone who has ever started a marketing campaign can tell you that marketing is a very tricky business. However, the days when marketing was simply about throwing up a few fliers and sending out some snail mail are long gone. Today, most marketing campaigns are done on the Internet, and that is a whole other ballgame. With that being said, read on below for a few of the top things you need to know about your marketing campaign.

If you want to make sure that you are giving your IM business the best chance at success, then you are going to have to invest some time and a little bit of money into online marketing. This is vital if you want to make sure that you are keeping up with your competition. If all of your competitors are making use of proper marketing techniques and you are not, it is only a matter of time before things for your business start to dwindle and you want to prevent that from ever happening.

There are 6 Things IMers Need to Know About Your Marketing Campaign if you want to build a successful Internet Marketing business online.

However, First Things First… You want to get it out of your head that you have to have a lot of money in order to properly market your company. In fact, some of the best online marketing tools and techniques do not require a ton of money. They might need a little bit of money, but mostly, they require time and effort. If you have that – then you can make it work with no problem.

To help you with this, you will want to make sure that you are taking the time to make use of the following tips.

6 Things IMers Need to Know About Your Marketing Campaign

1. Marketing Campaigns Don’t Come Free… or do they?

This is a MUST for anyone who hopes to have even a remote chance of succeeding with an online business as an Internet Marketer (IMer). There are plenty of programs available that will provide you with the ability to build your own “free” site. However, you want to be very careful as to what exactly “free” allows for and doesn’t.

Your initial attempts at internet marketing, until you acquire the necessary skills and know-how, should always be with programs that are “free” (or at minimum offer free trials of at least 30 days). This will allow you some time to become more knowledgeable prior to engaging in any paid internet marketing system or promotional campaigns.

Nonetheless, whether free or paid, you want to have some specific requirements that must be met if you are to have any chance of success in your journey as an IMer. They are simple and should include (but not be limited to):

  • Free hosting (for at least 6 months)
  • Offer ease of use
  • Provide reliable support and last but never least
  • Be reasonably priced (stay within what you can comfortably afford)

You can easily obtain most, if not all, of this information online by checking reviews. – Be Sure To Do That!Do your due diligence and you WILL find “Exactly” what you are looking for and need.

Your Website Should Earn You Money… NOT Just Cost You Money.

While launching a marketing campaign certainly isn’t easy or completely free, it doesn’t have to cost you an arm and a leg. Remember, there is nothing more revealing than a well-placed YouTube video or taking a chance on social media. Get your feet wet free of charge, sign up for a social media page for your business (if you haven’t, yet). With this in mind, you want to make sure that you start planning to set aside a budget (even a modest one) for your marketing campaign if it is to be effective.

2. Free Marketing Tools… Yes!

You need to start understanding the online marketing tools that are offered to you free of charge. After all, your IM business will financially benefit if you make sure you are using them correctly. Then, with the extra money that you have earned from those techniques, you will be able to move on to bigger and better online marketing strategies.

So what kind of online marketing tool is free of charge?

Social media – that’s what! Sure, you might have thought that social media pages are for people to keep in contact with their family and to show off vacation pictures to all of their friends. However, while it is that, it is also so much more. You can create a nice business page on a social media website, update it as needed with valuable information, and interact with people who you hope to turn into customers one day.

3. Don’t Underestimate Social Media

As much as you might hate to, marketing on social media is where it’s at. By getting yourself out there and showing the world what your business has to offer, you will find that you will be much better off! Social Media are used 24 hours a day, seven days a week, and nothing gets the word out there like social media can.

4. Tell Your Story – It Matters

In the marketing world, your product isn’t the only thing that matters. When you start a marketing campaign, you automatically become a piece of media. No one wants to watch an advertisement for a product that is boring, no matter how sensational that product may be. These days, you have to sell your brand, not just your product. The best way to do this is by making the customer feel what the product can do for them. Telling a story matters, if you want your product to sell and your brand to succeed.

5. How to Start Online Marketing With Zero Experience

Do not make the mistake of falling into the trap where you assume that you have to have a ton of internet marketing experience in order to make it work for you. This is nonsense because someone who has absolutely zero experience with internet marketing can become very successful with it. And the best part? It might not take as long as you think! This is because there are a lot of easy ways to get started. Since there are multiple ways to make use of internet marketing, you will find that there is always something you can do to make this an easier thing for you to accomplish.

Remember, one of the first things you can do, and with little experience if any, is to assure that you are setting up some social media accounts for your business. You will then want to make sure that you are spending enough time throughout the week interacting with the people that like your page. Utilize your time wisely, not for simple SM chit-chat. This is a time consuming but much-needed process, particularly if your budget is low – Let’s call this Time-Equity.

6. Don’t Just Walk Away

Simply setting up the page and walking away is not going to cut it because people will forget about you. They are also not likely to view you as an authority figure in the field that you are in. If you are tight on time, you can always have a friend or family member help you with your social media pages throughout the week. Since we are only talking maybe an hour or two of work a week, this should not be a hard thing to do.

Your Website & Content

There are also resources available that, for a fee (very small in some cases), will write content for you to publish on your site and SM pages. You want to ensure that your content is 100% unique and of the highest quality related to your niche so be sure to discuss your requirements clearly, if you are to source out your content writing.

Whether you set up the website on your own or you get help with it – it is all about keeping it up to date with fresh evergreen/unique, high-quality content. Show your potential clients or customers that you are the person to go to when they need a little help. Even a whiff of knowledge and sharing that knowledge can really go a long way!

Recap

These are but a few of the things you need to know before you launch a marketing campaign. Make sure that you don’t forget them and your campaign should be a roaring success. Marketing has come a long way, get on board for the success you have always wanted to achieve today.

It is important to make sure that you are doing everything that you can in order to get the name of your IM business out there. This way, you will be able to help more people than ever before. You will also be able to find that you are making more money than ever before. So, how can this be accomplished? One way to achieve this is to pay diligent attention to the things you need to know about your business and its marketing campaign.

Become laser-focused on internet marketing best practices for your IM business. This might seem a bit intimidating, especially if you have never given internet marketing a try, but it’s really not difficult to achieve.

Sign up for a social media page for your business right away, if you haven’t already. This is absolutely free and in today’s world, probably one of the best online marketing tools out there. This is because so many people find themselves spending a great deal of their free time online social media websites. It simply is not something that you want to pass up on.

Then What?

Of course, you are going to have to take it a step further; don’t just setting up the business social media page and walking away. You are going to have to make sure that you are being interactive with the people who visit your page. Post updates on your SM pages; Link articles/posts/blogs from your site to your SM pages; Offer free advice.

Do anything you can in order to gain the trust of your future customers.

Become very familiar with the things you need to know about your Internet Marketing business. Learn about and invest in some online marketing strategies whenever possible. Do not be surprised when this, and this alone, starts to give you some cushioning in your profit margins; which will come in very handy when you decide to venture and expand your market even further.

How To Create Market Sales Online And Offline

Online

Every day, millions of people surf the web in their free time. Majority spend their time on social media networking sites like Facebook and Twitter, while others just browse online for products or ideas and information. With a number like this, there is a huge market stretching across the globe which if you can successfully tap into, could mean infinite possibilities for your business.

Website

There are a lot of free hosting sites around where you can put up your company website. But for a more professional feel, purchase your own domain and choose a catchy name that is easy to remember. People, in general, have short attention spans when it comes to reading things online so if you have a long complicated domain name, there is a tendency they might forget it. Punchy names, on the other hand, will stick in their minds even if they only have seen it or heard it once. Make sure your website name ties up with your company name if you don’t use the same for both. If you’re having trouble picking a company or domain name, head over to pickydomains.com for some help.

Facebook

These days, creating a website isn’t enough. You have to create a Facebook page and share it with potential customers. Get them to like and share your page so they can receive updates about news on products and services you are offering. Ask friends to like and share your page so that their friends can share it, too. Your Facebook page can lead people to the actual company website, thereby generating more traffic and increasing sales.

Twitter

In internet marketing, sometimes, less is more especially when it comes to tweets. Here you can be as creative as you want using the limited characters available in a single tweet. Short, sweet, simple and straight to the point slogans is yours for the taking. Catchy and noteworthy tweets will be retweeted by fans and when you gain more followers, they too can multiply your fanbase when they repost tweets. Make sure to link your Twitter to your Facebook page so that it will be updated every time you tweet.

MyLife online platform

MyLife

Some people might prefer using other networking sites other than My life. But what they don’t know is that it acts as an online platform where you can manage all your other social networking sites and even emails on a single dashboard. It is less of a hassle compared to opening various social media accounts on different tabs. You can even visit MyLife’s zip code directory and use it to find business contacts or potential customers near your area, or if you’re planning an expansion, across different states.

Offline

Although internet marketing is more cost-effective these days, a little-printed media still helps in marketing your startup business.

Business Cards

Business cards are essential especially when it comes to meeting new clients. It helps establish professional ties and saves you from looking for that errant piece of paper and pen so you could write down your contact details. Your business card should include your name, company website, mobile number, email and office address if you have one. It should be printed in the easy-to-read font in just the right size.

PR marketing

Press Release

Many believe that the newspaper and other printed media are a dying medium. But there are still those who prefer to hold a real newspaper instead of the electronic one. Press releases are a great way to make your business known to the local community in your area. You can also post your press release on your website after it has been published. If you have a friend working in your local newspaper, perhaps he would like to interview you regarding your new business.

It would be like hitting two birds with one stone since he will get his article and at the same time, you get to advertise your business. Aside from the online marketing and traditional way of advertising, a great way to win over customers is to deliver as promised what is mentioned in your promotional ads. Delivering customer satisfaction means more chances of clients returning. Word-of-mouth referrals online also spread like wildfire so continue delivering great services or products and your company will gradually take off and become a success.

The Advantages Social Media Marketing

For the lives of today’s generation, social media has actively become an important part. With the advent of time, it is continually evolving and growing. People are very much attracted towards the marketing through which they can explore and expand their business.

It is considered as the most accessible and accurate medium to find the survey of your business, as it has completely changed the pattern of interaction between business and its customers. Throughout the marketplace, it has become the most innovative tool that can be used on various platforms like public relations, marketing or customer service.

Most of the business owners are utilizing their time of social media and digital marketing for the increase in traffic and sales of their respective business houses. Also, 90% of the marketers all around the world have declared that social media is generating immense exposure for their company.

For every marketing strategy, it is the substantial part which is cost-effective and offers phenomenal marketing opportunity. Below mentioned are some methods of digital and social media marketing where your business can be improved easily.

  • Increased Brand Awareness: It is considered as the most cost-effective digital methods that can organize the content and increase the visibility of your business. By implementing this strategy, the brand recognition of the business could be improved that have the potential to engage a large number of consumers.
  • Free availability: The creation of the social media or digital marketing platform is free to start and operate. If required, a person can make use of options like paid advertising that can be a great tool for the business expansion and inform a large number of users or audiences. But these means are not mandatory for some companies.
  • Target your ideal buyers: This platform allows you to ensure that the right consumer is visiting your content and the business. By using methods like SEO, you can reach to your target audience by determining their searching content and topics. Based on demographic information and general characteristics, it is easy to identify the target audience for the products and services of organic website SEO companies.
  • Brand Loyalty: Through some research, it has been found that around 53% of the people rely on brands exposed on social media. Customer engagement is the important aspect as it can influence them to be more loyal to towards your brand. Consumers instantly and quickly respond to the social media content when compared to various other platforms

Tips To Get More Client From Google

Did you know that your business and Google have something in common? Google was created to be helpful, to provide answers and solutions to problems. Guess what? Your business was created with the same intent in mind, of course, with your own spin.

In this age of information, people, especially your potential customers, are looking for a product or service that can either make their lives easier, bring entertainment, make them feel better as a person, or solve from a pesky problem. In a sense, your business makes Google “look good.” Google understands the importance your business plays in their “helpfulness” so it gives Google so much joy to refer people to your business. So Google rewards you by showing your business to more customers. But there are steps and levels to this “relationship.”

Want to know how to get found by more customers with Google’s help? This post is definitely for you.

Get Acquainted with Google, Set Up A Google My Business Listing

This step is for business owners who have a brick-and-mortar storefront (where customers come to them) or a business that travels to the customer location to perform the service (i.e Plummer).

In order to reap real online exposure, the first is to set up your Google My Business listing.

Google My business is a free business listing where you input your business information. (Name of business, hours, address, etc). Most people search for businesses based off of the product or service, specialty, and location. So Google loves when you provide this information so that they can pass it along to the searcher. This listing is fairly simple to complete. After you provide your business information, you have to verify your listing either via a text, phone call, or postcard. (you get a verification code). The verification step validates that the business is real and operating. Depending on what type of business you operate, potential customers are able to make appointments and set reservations.

Tip: Make sure you complete your listing with accurate information. So for example, if your business address is 12345 E Social Pl, make sure to type it in the same way on your Google listing.

Google helps point more customers your way because they have your info in their “digital Rolodex”. As long as your business is prominent, relevant, and in a certain distance, Google sends potential customers to your doors.

Get on Review Sites

Google loves when others know your business and can have vouched for it. If people took their time out to publicly share their positive experience with your business, Google wants other potential customers to experience the same thing. So be sure to set your business on some review sites. Although Google has it’s own review section on the business listing, the most popular review site is Yelp. Yelp has grown to be the go-to place for business insights and one of the most trusted platforms for customer feedback. Honest opinions are important to Google and if your business has a good number of genuinely positive reviews, Google will gladly refer customers to your business.

Tip: Encourage current customers to leave honest reviews. Publicly asking for reviews online can get you in some trouble. Respond to all reviews in a timely manner. If you receive a negative review, answer in a short, professional manner and offer a solution.

Socialize with Your Customers

Converse with your customers by getting on social media sites like Facebook, Instagram, etc. Social media gives businesses the opportunity to truly connect with customers. On top of that, it allows you to show how awesome your business is and you can be as creative as you want to be with communicating your brand (of course with your customers in mind). You can answer questions, get customer feedback, involve them on what’s new and let them know of any sales you have going on. Google loves when you show the “human side” and personality to your business. Remember, we build relationships with the people behind the business.

Social media sites are usually one of the top sites that shows up in search results when someone looks up a business. Google doesn’t like the anti-social.

Get on some Online Business Directories

Online business directories are like digital phonebooks. Just as it was important to have your business in the physical phonebook back in the day, this still stands true in the digital world. The cool thing about a lot of these directories are they are free and most are respected by Google. So make sure to add your business to a good number of online directories. This looks good for your business because you have legit sites linking back to your business.

Tip: Make sure your business info is accurate and consistent on all the online directories your business is on. Mismatch information can negatively affect your business online visibility. Some directories to be listed on are Superpages, Manta, and Yp.com.

Google loves when they can find you on other business sites. This gives Google more confidence in your business to refer customers.

Get some videos, Get in front of the lens

Videos help visually show off your product/service and give potential customers a look into that to the experience. Studies show videos captivate attention more than pictures and text. (Make sure to utilize text and pictures as necessary in your marketing strategy.) Because video gets more engagement, most social media platforms show them higher in news feeds and Google understands this. Video is so important to Google that YouTube was acquired by them. So it would be to your benefit to create and upload an informative video on sites like YouTube. If your phone has a great camera, film away and uses a software like Animoto to make your marketing videos.

Incorporating video into your marketing strategy helps Google visually show potential customers that your product or service is the best for them. So an informative and/or entertaining video is the way to go.

Have your Own Website (That’s Also Mobile-Optimized)

Having a website allows you to have helpful content that Google can refer potential customers to. Helpful content can include an FAQ page, testimonials, menus, list of services, etc. Your website should be the main hub of information and truly help customers get their problem solved. One of the basic things to remember is to make sure your business is accessible. There is nothing worse than a customer not able to get in touch with you. So just like the Google My Business listing and online directories, you want to make sure your basic information is consistent and prominent. If you are a local business, make sure to mention your city and what services/ products you provide through your website. Google loves when your website is easy to navigate and shows how your business can be contacted.

Make sure your website is set up to be seen on mobile phones. People usually use their phones to look up directions and contact info.

Another aspect to consider is having a blog. Having a website blog helps your website have fresh content and new keywords (searched words/phrases) linked to your website, providing it more online traffic.

Google loves when you keep your website updated with keyword-rich content. It gives Google the assurance that when they point a potential customer to your site, your content will help them.

The Wrap Up

Google wants to send you customers because your business provides a true solution. Google wants to provide people with the best fit for their needs. However, Google has a huge reputation to maintain so your business’s online presence has to be fact-checked before customers are sent your way. By following these tips, your business will receive more calls, more door traffic, and more sales. Google just needs to have a certain level of trust first before it represents and vouch for your business.

As long as your business is prominent (on social media, review sites, online business directories), relevant (keyword-based), and in a certain distance (location-based), Google sends potential customers to your doors.

The Importance Things To Outsource Digital Marketing

As a business owner or entrepreneur, managing a business is always challenging, requires a lot of focus, planning and managing of various work aspects, you even don’t plan for. In such situations, as a business manager or owner, it is imperative that you take certain crucial decisions of work that you plan to manage, delegate, build teams for or outsource to another company.

In most cases, it always makes sense to outsource specialized work not core but complementary to your business to an expert or another company. And there are many business benefits of outsourcing such work. In today’s digital world, when companies are transforming the way they do business and making it digital-centric, it is important to have captive digital knowledge in-house but it makes a lot of sense to outsource your digital initiatives.

Outsourcing to another company or agency helps in many ways. Who offer specialized digital services like Search Engine Marketing (SEM) on Google and Bing, Pay per Click Ads (PPC) on platforms like Google, Facebook, Twitter, Instagram, LinkedIn and Video Ads on YouTube and other platforms?

There are several benefits for brands in outsourcing digital marketing and have shared a few that are most important:

Firstly, the brand team is able to focus on key business priorities and related objectives given the focus required and resource management required for the same. By outsourcing specialized areas like digital marketing, a brand or small business owner does not have to worry or spend time trying to hire someone or a team to manage your stuffs. And doing this removes the worry of head count or associated costs or managing aspirations of such specialists in your team post-hiring them.

And this works best when that specialized function like online advertising is not cored to your business but is an enabler. So rather than build a digital team in-house, it makes sense to outsource the work. And the longer term has one person on your team who builds captive knowledge and also coordinated and works with the outsourced company to manage these digital initiatives. This also reduces hiring worries, costs or retention challenges for the organization.

When you outsource your digital marketing, you also hope to enhance your overall marketing efforts with expert advice you get on digital strategy from the outsourced agency who are experts working on initiatives across sectors for multiple clients. So your outsourced digital marketing partner comes with a lot of experience which can complement your own thinking and strategy resulting in better results over time for the brand

Having a digital marketing partner also longer term helps you save money as digital marketing requires the right expertise, knowledge and experience to manage media buying and planning and helping in savings there.

An outsourced digital marketing account also results in efficiencies in better budget allocation resulting out of data analytics and re-allocation of budget basis efficiency of return on ad spends. Only a team with considerable experience and expertise can manage this such that decisions are taken at the right time to achieve continuous improvement and benefit for the brand in its digital marketing media spends.

The critical need to stay updated in the ever-changing digital marketing world goes away when you have a perfect partner to whom you have outsourced all your work. Not that being updated is not important, but having someone do that helps you focus on your core product, service or customers. Being in the know of all that happens in the digital world across platforms and mediums is a hugely time-consuming task. Which can easily take its toll when it is managed in-house. So outsourcing helps brands have a partner who helps the brand be updated without spending the time and effort required for it.

The last but equally important another critical benefit of outsourcing digital marketing is saving time and resources on all operational aspects of managing it. Right from interacting with publishers, ad platforms to account management, e-commerce tracking, analytics and reporting.

When all of these benefits are added up from the saving in time to resources and money, the decision to outsource digital marketing makes a lot of sense. Now begins the challenging task of finding the right partner.