How To Be Successful Content Writer

A Content Writer in some ways, is a journalist, as they contribute articles and content matter to businesses and corporate for their blogs and websites. By definition, Content writers are those who are assigned the task of writing content exclusively for a website. To become a successful creator, one needs to master a few marketable skills.

Research:

A writer must spend a considerable amount of time researching before actually dishing out material. They must understand the audience who will be reading their content and write specifically for them. One important part of research includes studying the competitors. Researching will add to your credibility and overall value.

Editing:

Most of what a creators job entails, is rewriting. At the end of the day, the objective of a writer is to make the company or brand they are writing for, look and sound virtuous. They have to re-read and edit their write ups at least twice before sending it in for publishing. Sometimes he/she also have to edit content sent by clients which can be a tedious task. Very rarely are first drafts perfect, you will need to revisit your article, correct grammar, spelling mistakes, watch out for punctuation and overused words.

Innovativeness:

Content writers face loads of competition. They have to write information that already exists, in a unique way. Hence, they have to be imaginative, creative and innovative. Since the goal is to attract attention, you need to do something pretty exciting to gain exactly that. The future of content marketing relies on Content Writers ability to innovate, and find new ways to wrap stories around current problems and scenarios.

SEO Expert:

Along with creating useful content, content writers also include trending and relevant keywords that will help drive traffic to your website and increase your viewership. Even the best of the best content won’t help you if the readers can’t find it!

Time Management:

Our current business approach runs on deadlines! Clients have deadlines that they have to meet, and so a content writer needs to effectively manage their time in order to stay professional and be accounted for, as a reliable content writer. If you have 5 days to complete an article, aim to finish it within the first two days itself. It isn’t about the challenge but rather an easier way to approach time management. You will still have plenty of time to revisit the article and make edits if needed.

Social Media Buff:

For so many businesses, social media is their entire market! Social media makes everything available for you to grasp. Apart from being one of the ways to create effective word-of-mouth marketing, it also provides a platform for viral content marketing India. The viewers interact and share work they feel relevant to them. Content writers need to become social media butterflies. And with the way things are functioning today, if content does well on social media, it shows up on search engines as well.

Language:

It goes without saying that a writer needs to be well versed with a language, be it English or Hindi (for content marketing in India). Every language has its own style and a he/she should be able to use flair and their ability to create phrases. Spelling, Grammar, Punctuation, word usage are some important traits that can help improve your language skills. Keep writing articles, it will only help you improve.

A content Writers talent is more than mere ‘writers’. They are SEO specialists, marketing experts, social media geeks and they are always on watch for the next big thing. Along with the skills mentioned in the articles, there’s no saying how high one could go!

Tips To Avoid Things That Missing On Your Website

It’s no secret that everything these days is done online. We can shop, interact, look up information, and even market our businesses, all with a few clicks of a button. Your website is one of the most powerful tools available to grow your business and be more successful. But unfortunately, most websites are missing key components that hinder their ability to effectively reach customers. Is your website the best it can be? Keep reading to find out.

Mobile-Responsiveness
I cannot stress enough the importance of mobile-responsiveness. You need to make sure your website looks and functions just as well as your desktop site. It’s important for two reasons. First, Google actually began ranking websites that are highly mobile-friendly towards the top of their results page. Second, 85% of people searching online are doing it on mobile devices. If your site takes forever to load or doesn’t look and function properly, people will move on quickly.

Clear Call To Action
One of the most common things that websites fail to feature is a prominent Call to Action button. If people don’t see anything prompting them to act, they will often leave the website without taking the next step to reach out to you. Buttons should be prominently placed, match the rest of your colors/branding, and give people clear direction.

Authentic Photos
People can usually tell if a website is using stock photos and videos. While it is generally more expensive and time-consuming, using authentic photos and videos on your web pages can make you stand out above the competition. High-quality, creative media will make the website appear polished and professional. Visuals are very important in marketing your company, so don’t just choose the cheapest/easiest option. A large background video on the homepage can entice visitors further into your site, high-quality images can accompany key service content, a gallery can showcase your work, etc.

Contact Information
This may seem obvious, but you’d be surprised to find out how many websites are missing vital contact information. Your company info should be easy to find and access. We actually display our contact info on the bottom of several of our site’s pages. All people have to do is scroll down and everything they need is right there. Also, having a contact page is a given. On it, you should have any important info they can use to reach you such as your email, phone, address, etc. You should include a contact form that’s practical and easy for visitors to use.

Proper Hosting
Hosting can sometimes be an afterthought when a company launches its new website. Once the site is launched, people often pay for the cheapest hosting available and assume everything will go smoothly. But websites often encounter problems, and poor hosting could result in many issues that are bad for business. You could lose revenue if your site goes down, be ranked low on SEO rankings if your site is slow, and be susceptible to serious security and malware attacks if not properly protected.

Blog Section
Many companies do not see the value of a blog, but a blog section is a great way for visitors to gain some insight into your company. They are also a great way to promote your business because you can advertise each blog post on social media. Keep your topics well-rounded. Not every post has to be all business-you can have fun with your writing. Try to be knowledgeable and informative, but always remember that people want to know they’re dealing with real people on the other side. Don’t be afraid to let your personality show!

Testimonials
Testimonials are a great way to earn the trust of potential customers on your website. A real review of your company could be the spark that inspires someone to take action. Incorporate high-quality video testimonials if you want to add to the authenticity even more. Word-of-mouth marketing is free, so give people a great experience and they will gladly spread the word.

Tips To Get Best Channel Marketing For Your Brand

Let’s first quickly run through the criteria you’re employing digital marketing for, which is needed to narrow down the list of channels you need to get your marketing strategy in action:

1. Company goals
Getting the word out: If your current offline efforts aren’t matching how your competitors are increasing their popularity, this is a good goal to evaluate how digital channels can be leveraged to bridge that gap

Your USP: Your target audience needs to know about your products or services, and differentiators that separate you from another ‘me-too’ player in the market. the goal is to solve customer’s problems for which they are looking for solutions

Traffic & Sales: Probably the most important reason, slotted at the end to flow in as a reason after brand building and USP-promotion, driving traffic and creating a sustainable sales funnel.

2. Customer goals
Post analysis of your customer’s cadence i.e. their browsing habits or channels they are most present, start identifying the channels that would most serve targeting your audience.

3. Budget Estimates
Since marketing is a cost-intensive segment, its great to have a ballpark figure of the budget you’re going to spend on your final digital channel strategy

4. Talent competencies
Having a mix of developers, designers and domain specific resources for search or social channel marketing must be factored in before choosing your channel mix.

With the above goals that are central to your business idea now firmed up, the obscurity around what channel to adopt has just cleared a little.

Doing your preliminary research through expert articles like these gives you a good head start before you become the lead for one of the best digital marketing channels, who would try to hook you to their services, usually even though it might not be the best fit.
Listed below are the most popular channels, considering generic marketing direction and typical goals that organizations have.

This rule of measuring what’s best according to the majority of what businesses adopt must give you enough reason to find the best suite, but also explore channels that are specific to your sector, like classifieds for real estate aggregators, or a hospitality search engine that caters to your target audience.

Search Engine Marketing (SEM)
This is the term that governs the domain of having your brand present on relevant search result pages through a paid exchange with renowned search engines like Google or Bing. However, if you have heard of Pay Per Click and not SEM, it’s because it is one of the main features of SEM that has gained popularity.

For relevant keywords or search phrases your target audience might enter in their search of solutions you can perfectly meet, search engines like Google offer an SEM tool like AdWords to bid and position your brand link or product thumbnail above the ‘organic’ search results (more about ‘organic’ in a bit though). When prospects click on your brand ads, you pay Google.

Search engine Optimisation (SEO)
Michael Hyatt talks about how your social media pages on Facebook or Twitter are embassies, where you hold temporary ground on someone else’s property, while your website is a home base, where you have supreme control.

Using a natural way by optimizing your website through elements like keywords and metatags is the best way to move your website up the search engine result pages (SERPs). A common user behaviour is to usually trust a written news article little more than you would an advertisement.

So more than paying and placing your brand with a keyword, refining your SEO strategy to push your site to the #1 or #2 position to your target audience is a great sales conversion method.

Social Media Marketing (SMM)
Social media has opened up consumers to have continuous dialogues with their favourite brands. There is almost no other medium that can guarantee as much engagement as social media does.

Almost all organizations, like SEO, have an SMM strategy to promote their offerings.

But getting the right media platform is critical. While Twitter might be great for branding, it might not be great with lead generation or targeting, which a more target-oriented platform like Facebook might offer.

Display and Affiliate Advertising
The images, videos or pop-ups you see on websites you visit, is part of the display advertising offering. A display network usually consists of websites that are open to showcase your ads to their audience.

Today’s main business model is run on display advertising, as free websites like a blog usually make money through the revenue shared with the display network.

The most popular networks include Google Display Network or Facebook Audience Network. The advertiser pays a commission to the network and the publisher when prospects click and engage with the ad. Affiliate Marketing, on the other hand is based on performance where an advertiser usually shares some part of the revenue or pays only when a sale is made, not when a click happens.

There are a host of other channels including ones that are hinged on emerging technologies like podcasts, advertising through smart home speakers like the Echo dot.

In fact, around 50 Echo devices are shipped every minute, making this the next new platform where the best will compete.

Using the mentioned channels in line with your business goals, be it even email marketing or public relations, in line with your business goals, there is no stopping the kind of possibilities you can experiment and incorporate.

Find out the best combination of channels or sub-channels that can deliver the goods in taking your business places, and you would have begun on the path to great digital marketing of your business.

Tips To Make Money From Content Marketing

Have you ever thought of earning an extra income? The next question will always be how. But here is how to make money online through content marketing. What is content marketing and how does one make money through this method? All these questions have got answers in this article.

Content marketing is a strategic marketing approach focused on creating and distributing valuable content to attract and retain customers and ultimately drive profitable customers action. Content marketing is preferred to internet marketing since it is the internet marketing of the present and future. Many businesses are moving towards internet marketing.

There are many benefits of content marketing.

Content provides consistent value to your audience

Create an informative website, fill out your social profile this is important to your online marketing strategy. When people visit your website they are able to identify what you deal with in your business.

Content provides a sharable commodity

When something unique is brought to the table it’s better than merely pushing a product, your audience are likely to appreciate and share that information with their friends. This will definitely market your product which increases sales.

Content fuels your online marketing channel

Any little information can go along way. Content is like a stimulator to your online marketing business. A blog post on your website can be shared across all social media channels. The more content you post online the more your business grows to greater heights.

Through online marketing you are established as a go to resource by your audience

Giving customers information about your availability when they have questions is a good show. Internet marketing gives you an opportunity to demonstrate your expert as a go-to resource.

It nurtures relationships

You are given that opportunity to target specific portion of your audience. It doesn’t matter where they are in the buying cycle, along the way the relationship grows to greater heights. As the relationship grows, the sales also grow making the business to grow as well. It’s through that little content shared that makes the business flourish.

Content marketing drives repeat business

When you persistently help past customers, the more likely they are to continue doing business with you again and again. Thus the business will continue again and again for a long period of time.

Good internet marketing adds traffic to your web.