How To Maximize Market Sales With Data Mining

3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead

From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting.

They’re very effective marketing techniques, but many consumers view them as creepy rather than creative.

Remember when Facebook was in the news for data mining? Cambridge Analytica created a quiz app to gain access to millions of Facebook user accounts. While both companies claim users technically gave consent by agreeing to the terms, it’s incidents like these that make people afraid of data collection.

As a marketer of your own business, you need to be careful not to let data mining and retargeting scare off your target audience… let alone be afraid to use it yourself.

First Things First… What is Data Mining?

Data mining is extracting and analyzing data from a larger set of raw data.

For example, retail stores look at items a customer browsed in order to suggest related products. Mobile providers use data such as customer service interactions to predict who is likely to leave the company (known as ‘churn’) then target them with incentives to stay.

What is Retargeting?

Retargeting, or remarketing, is a technique to bring people who have left your website or mobile app back to it.

This is done by putting a simple Javascript code on your site and when a new visitor arrives, the code drops an anonymous browser cookie. The cookie is stored on the user’s computer while they browse, allowing you to ‘follow’ them online and show them your ads.

Retargeting Examples:

• A tech website displays and ad for the laptop you looked at when on their site, as you move on to read your favourite blog.

• A travel site shows you limited-time discounted flights after you’ve left their site and moved on to shop for shoes.

By using data mining to retarget interested consumers, businesses can be ultra focused when it comes to serving their target market the most relevant ads.

Retargeted users outperform new users when it comes to engagement and likelihood of buying with the logic being if they were on the website looking at that item, they are more likely to go back and purchase if reminded of it later.

3 Steps for Successful Data Mining & Retargeting

If done correctly these marketing techniques can reduce customer acquisition costs and improve conversions and sales. You should:

1. Be targeted. You can’t message everyone in the same way. If someone abandons their cart, they need different messaging than a visitor who landed on the homepage.

2. Build confidence. Whether it’s making return policies clearer or assuring customers you’ll never share their data, generate trust.

3. Go pro. There’s much more to data mining and retargeting than I can cover here. Our team can help you build an effective retargeting campaign that gets results!

All About Marketing Campaign You Should Know

Table of Contents

Best Ways To Start Online Marketing With Little Money

6 Things IMers Need to Know About Your Marketing Campaign

  1. Marketing Campaigns Don’t Come Free… or do they?
  2. Free Marketing Tools… Yes!
  3. Don’t Underestimate Social Media
  4. Tell Your Story – It Matters
  5. How to Start Online Marketing with Zero Experience
  6. Don’t Just Walk Away

Best Ways To Start Online Marketing With Little MoneyAnyone who has ever started a marketing campaign can tell you that marketing is a very tricky business. However, the days when marketing was simply about throwing up a few fliers and sending out some snail mail are long gone. Today, most marketing campaigns are done on the Internet, and that is a whole other ballgame. With that being said, read on below for a few of the top things you need to know about your marketing campaign.

If you want to make sure that you are giving your IM business the best chance at success, then you are going to have to invest some time and a little bit of money into online marketing. This is vital if you want to make sure that you are keeping up with your competition. If all of your competitors are making use of proper marketing techniques and you are not, it is only a matter of time before things for your business start to dwindle and you want to prevent that from ever happening.

There are 6 Things IMers Need to Know About Your Marketing Campaign if you want to build a successful Internet Marketing business online.

However, First Things First… You want to get it out of your head that you have to have a lot of money in order to properly market your company. In fact, some of the best online marketing tools and techniques do not require a ton of money. They might need a little bit of money, but mostly, they require time and effort. If you have that – then you can make it work with no problem.

To help you with this, you will want to make sure that you are taking the time to make use of the following tips.

6 Things IMers Need to Know About Your Marketing Campaign

1. Marketing Campaigns Don’t Come Free… or do they?

This is a MUST for anyone who hopes to have even a remote chance of succeeding with an online business as an Internet Marketer (IMer). There are plenty of programs available that will provide you with the ability to build your own “free” site. However, you want to be very careful as to what exactly “free” allows for and doesn’t.

Your initial attempts at internet marketing, until you acquire the necessary skills and know-how, should always be with programs that are “free” (or at minimum offer free trials of at least 30 days). This will allow you some time to become more knowledgeable prior to engaging in any paid internet marketing system or promotional campaigns.

Nonetheless, whether free or paid, you want to have some specific requirements that must be met if you are to have any chance of success in your journey as an IMer. They are simple and should include (but not be limited to):

  • Free hosting (for at least 6 months)
  • Offer ease of use
  • Provide reliable support and last but never least
  • Be reasonably priced (stay within what you can comfortably afford)

You can easily obtain most, if not all, of this information online by checking reviews. – Be Sure To Do That!Do your due diligence and you WILL find “Exactly” what you are looking for and need.

Your Website Should Earn You Money… NOT Just Cost You Money.

While launching a marketing campaign certainly isn’t easy or completely free, it doesn’t have to cost you an arm and a leg. Remember, there is nothing more revealing than a well-placed YouTube video or taking a chance on social media. Get your feet wet free of charge, sign up for a social media page for your business (if you haven’t, yet). With this in mind, you want to make sure that you start planning to set aside a budget (even a modest one) for your marketing campaign if it is to be effective.

2. Free Marketing Tools… Yes!

You need to start understanding the online marketing tools that are offered to you free of charge. After all, your IM business will financially benefit if you make sure you are using them correctly. Then, with the extra money that you have earned from those techniques, you will be able to move on to bigger and better online marketing strategies.

So what kind of online marketing tool is free of charge?

Social media – that’s what! Sure, you might have thought that social media pages are for people to keep in contact with their family and to show off vacation pictures to all of their friends. However, while it is that, it is also so much more. You can create a nice business page on a social media website, update it as needed with valuable information, and interact with people who you hope to turn into customers one day.

3. Don’t Underestimate Social Media

As much as you might hate to, marketing on social media is where it’s at. By getting yourself out there and showing the world what your business has to offer, you will find that you will be much better off! Social Media are used 24 hours a day, seven days a week, and nothing gets the word out there like social media can.

4. Tell Your Story – It Matters

In the marketing world, your product isn’t the only thing that matters. When you start a marketing campaign, you automatically become a piece of media. No one wants to watch an advertisement for a product that is boring, no matter how sensational that product may be. These days, you have to sell your brand, not just your product. The best way to do this is by making the customer feel what the product can do for them. Telling a story matters, if you want your product to sell and your brand to succeed.

5. How to Start Online Marketing With Zero Experience

Do not make the mistake of falling into the trap where you assume that you have to have a ton of internet marketing experience in order to make it work for you. This is nonsense because someone who has absolutely zero experience with internet marketing can become very successful with it. And the best part? It might not take as long as you think! This is because there are a lot of easy ways to get started. Since there are multiple ways to make use of internet marketing, you will find that there is always something you can do to make this an easier thing for you to accomplish.

Remember, one of the first things you can do, and with little experience if any, is to assure that you are setting up some social media accounts for your business. You will then want to make sure that you are spending enough time throughout the week interacting with the people that like your page. Utilize your time wisely, not for simple SM chit-chat. This is a time consuming but much-needed process, particularly if your budget is low – Let’s call this Time-Equity.

6. Don’t Just Walk Away

Simply setting up the page and walking away is not going to cut it because people will forget about you. They are also not likely to view you as an authority figure in the field that you are in. If you are tight on time, you can always have a friend or family member help you with your social media pages throughout the week. Since we are only talking maybe an hour or two of work a week, this should not be a hard thing to do.

Your Website & Content

There are also resources available that, for a fee (very small in some cases), will write content for you to publish on your site and SM pages. You want to ensure that your content is 100% unique and of the highest quality related to your niche so be sure to discuss your requirements clearly, if you are to source out your content writing.

Whether you set up the website on your own or you get help with it – it is all about keeping it up to date with fresh evergreen/unique, high-quality content. Show your potential clients or customers that you are the person to go to when they need a little help. Even a whiff of knowledge and sharing that knowledge can really go a long way!

Recap

These are but a few of the things you need to know before you launch a marketing campaign. Make sure that you don’t forget them and your campaign should be a roaring success. Marketing has come a long way, get on board for the success you have always wanted to achieve today.

It is important to make sure that you are doing everything that you can in order to get the name of your IM business out there. This way, you will be able to help more people than ever before. You will also be able to find that you are making more money than ever before. So, how can this be accomplished? One way to achieve this is to pay diligent attention to the things you need to know about your business and its marketing campaign.

Become laser-focused on internet marketing best practices for your IM business. This might seem a bit intimidating, especially if you have never given internet marketing a try, but it’s really not difficult to achieve.

Sign up for a social media page for your business right away, if you haven’t already. This is absolutely free and in today’s world, probably one of the best online marketing tools out there. This is because so many people find themselves spending a great deal of their free time online social media websites. It simply is not something that you want to pass up on.

Then What?

Of course, you are going to have to take it a step further; don’t just setting up the business social media page and walking away. You are going to have to make sure that you are being interactive with the people who visit your page. Post updates on your SM pages; Link articles/posts/blogs from your site to your SM pages; Offer free advice.

Do anything you can in order to gain the trust of your future customers.

Become very familiar with the things you need to know about your Internet Marketing business. Learn about and invest in some online marketing strategies whenever possible. Do not be surprised when this, and this alone, starts to give you some cushioning in your profit margins; which will come in very handy when you decide to venture and expand your market even further.

How To Create Market Sales Online And Offline

Online

Every day, millions of people surf the web in their free time. Majority spend their time on social media networking sites like Facebook and Twitter, while others just browse online for products or ideas and information. With a number like this, there is a huge market stretching across the globe which if you can successfully tap into, could mean infinite possibilities for your business.

Website

There are a lot of free hosting sites around where you can put up your company website. But for a more professional feel, purchase your own domain and choose a catchy name that is easy to remember. People, in general, have short attention spans when it comes to reading things online so if you have a long complicated domain name, there is a tendency they might forget it. Punchy names, on the other hand, will stick in their minds even if they only have seen it or heard it once. Make sure your website name ties up with your company name if you don’t use the same for both. If you’re having trouble picking a company or domain name, head over to pickydomains.com for some help.

Facebook

These days, creating a website isn’t enough. You have to create a Facebook page and share it with potential customers. Get them to like and share your page so they can receive updates about news on products and services you are offering. Ask friends to like and share your page so that their friends can share it, too. Your Facebook page can lead people to the actual company website, thereby generating more traffic and increasing sales.

Twitter

In internet marketing, sometimes, less is more especially when it comes to tweets. Here you can be as creative as you want using the limited characters available in a single tweet. Short, sweet, simple and straight to the point slogans is yours for the taking. Catchy and noteworthy tweets will be retweeted by fans and when you gain more followers, they too can multiply your fanbase when they repost tweets. Make sure to link your Twitter to your Facebook page so that it will be updated every time you tweet.

MyLife online platform

MyLife

Some people might prefer using other networking sites other than My life. But what they don’t know is that it acts as an online platform where you can manage all your other social networking sites and even emails on a single dashboard. It is less of a hassle compared to opening various social media accounts on different tabs. You can even visit MyLife’s zip code directory and use it to find business contacts or potential customers near your area, or if you’re planning an expansion, across different states.

Offline

Although internet marketing is more cost-effective these days, a little-printed media still helps in marketing your startup business.

Business Cards

Business cards are essential especially when it comes to meeting new clients. It helps establish professional ties and saves you from looking for that errant piece of paper and pen so you could write down your contact details. Your business card should include your name, company website, mobile number, email and office address if you have one. It should be printed in the easy-to-read font in just the right size.

PR marketing

Press Release

Many believe that the newspaper and other printed media are a dying medium. But there are still those who prefer to hold a real newspaper instead of the electronic one. Press releases are a great way to make your business known to the local community in your area. You can also post your press release on your website after it has been published. If you have a friend working in your local newspaper, perhaps he would like to interview you regarding your new business.

It would be like hitting two birds with one stone since he will get his article and at the same time, you get to advertise your business. Aside from the online marketing and traditional way of advertising, a great way to win over customers is to deliver as promised what is mentioned in your promotional ads. Delivering customer satisfaction means more chances of clients returning. Word-of-mouth referrals online also spread like wildfire so continue delivering great services or products and your company will gradually take off and become a success.

The Advantages Social Media Marketing

For the lives of today’s generation, social media has actively become an important part. With the advent of time, it is continually evolving and growing. People are very much attracted towards the marketing through which they can explore and expand their business.

It is considered as the most accessible and accurate medium to find the survey of your business, as it has completely changed the pattern of interaction between business and its customers. Throughout the marketplace, it has become the most innovative tool that can be used on various platforms like public relations, marketing or customer service.

Most of the business owners are utilizing their time of social media and digital marketing for the increase in traffic and sales of their respective business houses. Also, 90% of the marketers all around the world have declared that social media is generating immense exposure for their company.

For every marketing strategy, it is the substantial part which is cost-effective and offers phenomenal marketing opportunity. Below mentioned are some methods of digital and social media marketing where your business can be improved easily.

  • Increased Brand Awareness: It is considered as the most cost-effective digital methods that can organize the content and increase the visibility of your business. By implementing this strategy, the brand recognition of the business could be improved that have the potential to engage a large number of consumers.
  • Free availability: The creation of the social media or digital marketing platform is free to start and operate. If required, a person can make use of options like paid advertising that can be a great tool for the business expansion and inform a large number of users or audiences. But these means are not mandatory for some companies.
  • Target your ideal buyers: This platform allows you to ensure that the right consumer is visiting your content and the business. By using methods like SEO, you can reach to your target audience by determining their searching content and topics. Based on demographic information and general characteristics, it is easy to identify the target audience for the products and services of organic website SEO companies.
  • Brand Loyalty: Through some research, it has been found that around 53% of the people rely on brands exposed on social media. Customer engagement is the important aspect as it can influence them to be more loyal to towards your brand. Consumers instantly and quickly respond to the social media content when compared to various other platforms