Avoid This Digital Marketing Mistakes

There is a need to look at the what-should-NOT-be-done side of things as well. This is essential so that you do not fool yourselves into thinking that you are on the right path and keep wasting money without getting an ROI.

When you know that you don’t know something, you can find out. However, when you don’t know that you don’t know, such a situation is risky. Here, is a list from my side to make you aware of some undetectable errors you might commit in your digital marketing pursuit.

1. Promoting Rather than Problem Solving:
Beating your own drum is something that doesn’t go well with the internet-savvy people looking out for any product/services. They are bombarded with promotional information continuously, you don’t want to do the same thing and get lost in the crowd.

Don’t boast about how good your product/services are, tell them how it can help solve their problems. They have come to your site or your ad, looking out for a solution, provide them that and you will hit the bulls-eye.

While it is okay to display your achievements, stage even that to appear more for ‘you-the-customer’ rather than the ‘I-me-myself’ attitude. How? Show client testimonials! And let your audience think if you can solve the problem for your existing clients, then you can for them as well. Be customer-centric, portray your product/services as solutions and see the magic.

2. Relying Heavily on any one Marketing Channel:
Doing this mistake would not only throw your digital marketing budget out of balance, but can reverse slingshot your revenue. You may have implemented many strategies throughout your experience, out of which say one or two may have worked the best.

And its the digital marketing mantra that one should maximize efforts on what works best; relying too much on this mantra could be dangerous. What if this channel suddenly becomes ineffective? What if the organic traffic that you were so proud of drops overnight thanks to the unannounced updates search engines come up with.

Such a repercussion would cause serious damage to your bottom line revenue. Therefore, resist the temptation to pour all the efforts into one channel and create a robust well-rounded multi-channel based marketing strategy.

3. Ignoring some Marketing Channels:
This point is similar to the point above, yet different in the way that it proposes using every channel whenever the time is right for your business. It is understandable that a few channels like pay-per-click might instantly thrust you into the limelight, but you should not ignore the other seemingly slower channels.

While it important to leverage the high-ROI-producing channels at the beginning, at a later stage venturing out into the others should be the aim of your marketing strategy. Invest your due efforts in SEO, no matter how time-consuming. 6 months down the line, when the search engines would start paying you back with relevant traffic, you will thank yourself you did it.

Go social; get your name out there. But, select the social channels carefully. LinkedIn and Twitter works best for B2Bs and the famed Facebook is the go-to channel for B2Cs. As you progress, throw in email marketing into the marketing mix, you will be surprised with its potential.

4. Not Assigning Numbers to Campaign Goals:
“Isn’t this basic”, you may think! Well… we usually deep-dive into the advanced stuff and forget the basics most of times. So, set measurable goals for your campaigns! Say, you want to increase the number of leads generated for a B2B company, set a goal of +20% in a given month, then work towards it.

Don’t just say, I want to increase the leads – that’s just wishful thinking! If you define your goals in terms of numbers is when you’ll be able to scale your efforts, otherwise you’ll keep stepping in all directions without moving an inch ahead.

In addition, remember, you are investing money in your efforts; the person who is carrying out the campaigns doesn’t come free. Moreover, if you are investing money in paid marketing, not setting measurable goals is sure-shot recipe for disaster.

5. Poor Data Interpretation:
If you have ever seen the analytics dashboard, you’ll see how it shows different traffic channels like organic, direct, paid, referral etc. Now, direct traffic interprets into people manually typing in your website’s URL and coming in.

However, you need to make sure that the direct traffic numbers doesn’t consist of your internal employees. Ignoring this would result in data dilution and wrong interpretation of data.

Besides, choosing the wrong metric to define your data could be disastrous. For example, if you have a high ‘pages per visit’ or ‘average visit duration’, you may feel that your customer is spending more time on the site, whereas the reality would be your visitors are not finding what they are looking out for.

In conclusion, the 5 points given above are not about the tips or tricks of digital marketing, but more about its core. If you avoid these, you can make any campaign rock, while extracting the maximum bang for your buck.

Want to get some digital marketing done for yourself as a brand or your company?

How To Improve Your Website Content

It’s crucial to keep in mind that good quality website content is your main marketing tool. All online marketers talk about content being king on the internet, but the truth of the matter is, interesting content is king.

You’ve got to give your target audience what they want, and in such a way that it speaks to their needs. Here are four ways you can improve your website content.

1. Understand Your Audience Pain Points

What are people worried about or having trouble with? Can you provide content that could deal with their problem? Look over the latest customer service emails and social media interactions. Look in any Facebook groups you might be a member of, or on forums and discussion boards you visit regularly.

People don’t just want to be sold something that might work for them. They are eager to find solutions that work. By creating helpful content on a regular basis, you are placing yourself as an expert in your niche. This also means repeat visitors, and the possibilities for those visitors to tell others about your great website or blog.

2. Your Opinion Matters

Another way to improve your website content is to report back to others about what you have discovered in regards to your niche via the blogs and websites you visit. It’s likely that you have some favourite sites that you visit frequently and learn a lot from. Why not tell your target audience about the breaking news in your niche?

You could just give them the link. But first, write an introduction of about 100 words as to why the information is important and why you think your niche needs to pay attention to it.

3. Use Different Types of Content

Not everything has to be text Other types of content that can get your target audience excited include:

  • Infographics
  • Lists
  • Opinions
  • Comparison graphs
  • Blueprints
  • Slideshows
  • Video clips
  • Case studies
  • Checklists
  • Cheat sheets
  • Interviews
  • Webinars

4. Tell StoriesWriting from personal experience is one of the best ways to produce content that will get read and shared. People love reading stories. The problems with a lot of niche sites is you don’t get any sense of individuality or genuineness. Write about what you have actually done and people will start to see you as an expert in your niche and start coming back for more. Try to be fresh and original. Don’t be afraid to play devil’s advocate or take a debatable stance.

GDPR Effects For Facebook Ads

With the General Data Protection Regulation (GDPR) almost upon us, a lot of marketers anticipate several changes on how they market in the social network platform Facebook. After all, once it becomes active from May 25, 2018, EU-based companies and other companies across the globe that process EU residents’ personal data become affected by this regulation.

If you’re using Facebook marketing to promote your dropshipping business and the like, the GDPR affects your marketing techniques. After all, these sweeping protections have a huge impact on the way you use Facebook’s data in order to drive more audiences, target prospects, and store their data.

Here are some things to consider once the GDPR takes effect:

Facebook Marketing Will Have a New Opt-in Feature

Right now, Facebook operates by collecting and using your data to improve your overall experience as a user as soon as you agree to use it. They will then put you in specific demographics depending on how you behave in the social network as well as the other affiliate websites you use. Some of these include:

  • Instagram
  • WhatsApp

This changes once the GDPR becomes active. Now Facebook must ask their users for their permission in order for them to start collecting their data. The users now have the power to opt out of this if they desire.Another new power bestowed upon users is that they can now ask Facebook to export their data and give it to them in its entirety. Even if the user opts out of the data collection, they can still use Facebook without any impact on their user experience. When users opt into a certain aspect of this feature, the social media platform can’t opt them into all new features.

What this means is that even if the user opts into a new feature that allows Facebook to collect their information, they need to ask the users every time they release updates. In turn, the users can get asked several times yearly, depending on the number of updates Facebook releases in that course of time. The regulation also makes it clear that the purpose of data collection is exclusively for improving the user experience.

The GDPR Will Affect Your Data Control and Processing Capabilities

How will the GDPR impact on Facebook marketing and ads? If you upload email lists on Facebook, then you’re considered as a data controller. As you do this process, you need to ensure that the data you control complies with the GDPR regulations. This only applies if you’re collecting the information of people residing in European countries.

What you need to know is that it doesn’t matter if your business doesn’t operate in the EU. You’re under the law’s jurisdiction as long as you have some data on EU citizens. So what this means is that you need to have transparency in terms of how you collect data and how you intend to use it at the very least.

Other things you need to show will include the users that agreed to opt-in to your data collection and how long you intend to hold their information. You need to ensure that you gave your users the ability to opt-out and give them access to their collected data when they demand it.

If you use the detailed targeting features within Facebook, you don’t need to worry about compliance. Facebook becomes the controller of data and it becomes their responsibility to ensure that the data you use is compliant with the regulations set by the GDPR.

The Facebook Lead Ads and Facebook Custom Audience Become More Complicated

When you run Lead Ads that ask for the users’ personal data or you upload on Facebook lists of users to create a Custom Audience these are the only times you become a data processor. What this means is that you need to maintain GDPR compliance when handling EU citizen data. Failure to do this can result in fines of up to 4% of the total revenue of your company.

When a user fills out the form on your lead ad, you and Facebook should inform your potential customers that you’re collecting their data. These ads require you to give a link to your business’s privacy policy on your website. A good way to ensure you’re compliant is to update your privacy policy on a regular basis.

When, on the other hand, you upload a list of customer from your database to Facebook to create a Custom Audience, you have to prove that you have already collected their consent on the use of their personal data for this kind of activities.

Facebook Will Upgrade Its Privacy Settings

Once the GDPR goes live, Facebook will launch a privacy center tool that functions like a central database. It allows the users to have the power to adjust the way their personal information gets collected and shared.

Aside from this, they’ll boost posts and become more transparent. The transparency increase applies to the type of data advertisers obtain for marketing purposes. What this means is that users will now know the type of data marketers use to gain a targeted audience.

The GDPR Extends to Instagram as Well

Also, keep in mind that Facebook owns Instagram. Due to this, Instagram must also be GDPR compliant at any given time. Thankfully, you don’t need to do extra steps to ensure that your Instagram ads are in order.

Instagram doesn’t require you to ask for more consent in order to use people’s information as a means of targeting an audience. The reason behind it is that there’s a continuing trend where this photo-centric platform avoided controversy as compared to Facebook. Also, it isn’t limited to this platform-Messenger and WhatsApp will follow the same path once GDPR takes effect.

Learn More About Facebook Advertising Today!

GDPR marketing will become important once it rolls out, especially since Facebook is still one of the most effective means to develop brands. The aim of the GDPR is business data protection, but it comes with the price of convenience. Once the regulations go live, you need to ensure that your data collecting techniques have GDPR compliance to ensure that you don’t get penalized.

If you’re a business trying to get an audience in the EU, you need to follow this set of regulations. Extending it to customers from other countries can count as good practices for your business.

Tips To Create Products

How often have you heard this story?

You talk to your uncle at the family dinner, and he tells you all about this crazy new idea he had.

“It’s revolutionary,” he shouts across the Thanksgiving dinner table. “Neon socks. You’ll never stumble around in the dark again.”

You’d groan, but he’s presented so many ideas over the years, you’re already numb.

Now, with neon socks, the problem is obvious:

Nobody cares.

But, so many people have ideas for products that have the same problem, only it’s far more insidious.

And, it even happens to experienced marketers, who should know better.

They overlook this problem because we often believe that our ideas are foolproof.

What’s the problem?

There’s no market or demand.

For many people, that seems like common sense.

If that’s your reaction, all the power to you. You don’t need this article.

Still, it’s always good to revisit the fundamentals.

Anyways, the thing is this: You can only sell to buyers.

You won’t sell meat to vegans.

You won’t sell guitars to violinists.

And, you won’t sell neon socks to anybody.

So, before you go crazy on your new product idea that is so revolutionary, check for demand.

The simplest way to do this is to see what people are already buying and offer your own solution for that.

It’s far easier to add your own product to an existing market than to create a completely new market.

You see it all the time in the weight loss niche.

The basic prescription hasn’t changed since the dawn of time: eat less, move more.

Yet, there are still people coming up with their own unique twist on the market and selling new products.

Another thing you can do is called “validating your product.”

This is when you don’t start by creating your product, but by creating a basic website.

Most commonly, people use that website to collect email addresses and gauge demand for their upcoming product.

Another, and better alternative, is to put up an order button that redirects to an “Out Of Stock” website.

When people sign up to your email list, they aren’t necessarily buyers.

They might get on your email list to get free information.

But, when they click the “Order” button, they have identified as buyers.

You can still offer an email sign-up at this point, and I would encourage you to do that.

These people have raised their hand and told you that they are interested in your product.

When you have their email address, they also give you permission to stay in touch with them.

That way, you can tell them about your product later, should you decide to put it out there.

Whatever you decide to do, I want you to raise your hand and swear this solemn oath:

I will never create a product without first checking whether there’s demand.

Even better: enter a proven market. You’ll never have to wonder whether there’s demand in the weight loss niche.

After you have your product, you have to know how to sell it to people.

And, if you sign up to my mailing list, I’ll give you my book, “Copy That Sells,” as a gift. It costs $12, but it’s yours free if you sign up today.

You’ll learn my step-by-step method to writing a sales letter that makes you money, along with the right mindsets to have and traps to avoid.

You’ll also get daily marketing and copywriting wisdom straight into your inbox.