The Importance Having Website For Your Business

We are in an age where, before a buyer purchases a product or service, they Google it to find out more about it. Anyone who wants to grow their brand, no matter how small your business is, needs a website. Building a website has also become cheap. You do not need a lot of money and you don’t need to be a coder or designer to own one.

Having a website for your small business is not just about selling your products or services online- it also provides value to your customers and is a form of free advertising. If I haven’t convinced you yet, then the following are reasons why you should get one today.

Ten reasons why you need a website for your small business

  1. Customers expect you to be online

Today, almost everyone is using the internet to get information. Their decision on what to buy and where to get it can be accessed through their smartphones and tablets. A website will create a presence for your business. Your prospective clients can then learn more about your product/ service. A website provides you an opportunity to show concern for your customers, communicate about your brand and convey your professionalism.Today’s customer also expects their brand to be online and provide useful content about the business on a digital platform. In fact, most customers will visit a brand’s website to find out about it. If you are yet to get a website, then chances are that your customer will find another business that has a website.

  1. You product/ service appears on search results

According to research, 81% of buyers conduct online research before purchasing a product or service. This means that if a customer needs a handbag, they will key in “quality handbags”. If they know exactly what they want, then they might key in “Quality leather handbags in Kenya”. If your business sells handbags, then you will show up in search results for these keywords if you optimize them. Having a website is not enough, you must optimize it so that you show up at the top of Google results for keywords or relevant keywords when potential customers do a search. To optimize your website for search, do things like using long tail keywords, include tags, meta descriptions and titles.

  1. A website legitimizes your website

The website offers some sort of social proof and builds trusts with your customers. It allows you to provide your customers and prospective customers on the history of your business, your specialization and expertise. The website will allow your consumers to learn more about your business especially if you put up customer testimonials. This helps to impress potential buyers since most buyers are influenced by online reviews when it comes to purchasing products.

  1. A website is an online billboard

A website will give you an online presence. You have an opportunity to introduce your small business to potential buyers and allow your customers to find you through relevant keywords. This, however, will depend on the marketing you put into your website through Search engine optimization, social media, blogging and online advertising.

  1. It allows you to collect data and generate leads

An online presence allows you to collect data on your customers, make plans for your products and get feedback from customers. Features like Google Analytics, Facebook analytics etc. allow you to find out the demographics of your customers, the product that is selling and make plans on how to improve on the services/ products you offer.If you get people to subscribe to your website through newsletters, blog posts or eBooks, then you can reach out to them more easily.

  1. Ease of contact

Customers can contact you easily via a website. Sometimes, your phone number may not be working, but with an online presence, customers can contact you with ease when they need to learn about your business. This will, however, only work if you provide links to your social media pages or offer a chat service on your website.

  1. Allows you to showcase and sell your products

A website allows you to display the products you offer or outline them in detail using images and videos. You can also offer tutorials using PDF instructions or videos so that your customers do not need to go elsewhere to get information after purchasing the product.An online presence also gives your customers a convenient shopping experience. This is because it offers them different avenues to interact with you. For example, you can use the website to sell your products online. This is an easy way to get products to your customers by providing deliveries either at a discounted or free price.

  1. It leverages your social networks.

Do I need a website for my business if I have a Facebook page? This is a question, most people ask. The answer is YES. Yes, you need a website even though you have a Facebook page. Social media allows you to reach a larger audience and create buzz around your business through shares and likes. When people need to know more about your product, they will need to visit your website. By providing a link to your website on your Facebook page, you legitimize your business.

  1. Allows you to compete with the big guys in your industry.

Chances are high that your competitor has a website. Consumers will, of course, start their buying journey either through social networks, from their peers or through research. Once they decide they want to buy a certain product or service, they start researching and 81% of them will go online to find reviews, educational information, and testimonials.If you do not have a website for your small business, then you cannot compete on the same level as your competitors. You are also giving potential customers a reason to purchase from your competitors.

  1. Allows you to share news easily and gives you control of the narrative

You can easily post developments, news or updates on your website without having to spend money on newspaper and TV ads. Keeping a blog will allow you to keep your website fresh with new content that allows Google to crawl your website for search results. A blog also allows you to provide consumers with information on the product or service you are offering, showcase your expertise on the topic, provide tips on topics relevant to your business to consumers, and share insights.Social media channels may not allow you to fully control the narrative on your business, but by having a website and a blog, you can influence perception by creating your own story. The website also allows you to put up messages, your mission, vision and personality to your audience much faster than print ads would.

Why don’t you have a website?

Most people without a website claim they have enough business and a website would overwhelm them with more work. I don’t how this is a good reason, because more work means that you can now become an employer and offer so many people out there without jobs the opportunity to serve your customers. Websites offer you more business in today’s world so get one today.

Understanding Webmaster Tools

With so many SEO tools available, the one that is most useful are “Google webmaster tools.” Although, these tools don’t have all the perks that can help in commercial SEO suites, but it offers an array of essential SEO insights. In this post, we are going to shed light on the benefits of webmaster tools.

Let’s dive in

What are Google Webmaster Tools?

These are the logical set of tools designed for webmasters. These tools make communication easier with Google. They tell you how Google sees your website including the adjusting the crawling rate, listing the external and internal links, checking keywords, and click-through-rate.

How to get started?

No rocket science here! To use these tools, you need to register yourself first. After registering, you need to cross over the verification process. To verify ownership, you can follow any of these instructions-

Download an HTML file and then add root directory to your site

· Add HTML tag above your homepage

· Verify via Google Analytics

· You can choose any of these methods in order to get started with Google webmaster tools.

Easy to use

Yes, using Google webmaster tools are so easy. After verification, and getting a code from Google, you need to place it on your site. After successfully login, you can see a dashboard and from there you can access different sections such as Sitemaps, Keywords, Crawl errors, and your site.

Benefits of Webmaster Tools

· It enables you to access useful data and metrics of your marketing campaign.

· It optimizes your SEO keywords by delivering based on most searched keywords of a specific industry. These can be used for both outbound and inbound SEO marketing.

· It provides you a better vision related to the crawling and indexation movements according to your website’s search engine algorithm.

· It enables you to use analytic data related to outgoing and incoming links to your web pages and improves your link building campaign as well.

Features of Webmaster Tools

Website owners often use these tools to monitor, diagnose and optimize their website. These are really very useful tools used for Search Engine Optimization, as they give an overview to the site owner regarding the complete SEO data, including crawl errors, keywords, etc.

Even if you are looking for the actual overview of your website, then these tools are good to go with. You can sign it for FREE and after verification, you can see all the information about your website.

Whether you own a big eCommerce or a small site, the webmaster tools can help you a lot. These not only help in enhancing page rank of your site but also letting you know where your site lacks.

How To Make Your Brand Popular

Whether you’re running a large or small business, one of the things that can effects your success is getting your brand and voice right. If you’re in a sector that’s very competitive, it’s vital that you know how to make your brand stand out and what you can do in order to get the most from your advertising and marketing, consumers and business in general.

Appeal To People’s Feelings

People like it when they feel they can relate to somebody or something. This means showing the human side of your brand. If you’re a one-person business then that might mean showing your personality. If you’re a bigger organization, you can still add emotion and character to what you do.

Tell An Interesting Story

To make your customers more interested and engaged in your business, tell them an interesting story. It could be something to which people can easily relate, or you might want to tell a story that really pulls at the heartstrings and makes your brand and voice memorable. Despite the fact that people might not think of you as the most successful company in the world, they’ll be able to remember you, and that can often be much more important

What Are The Strengths of Your Business?

Think about the strong points lie within your business. For instance, you might not sell the lowest priced type of your product or service when compared to your competitors, but perhaps you offer the best support to your customers. Or maybe you really shine in explaining things in a simple and easy-to-understand way. No matter what your strengths are, use them in your branding.

Product Differentiation

A strong brand can quickly be seen as distinctive from its competition. Know where to be competitive, whether or not it’s on cost, support, or some other key elements. Be very clear on precisely what advantages your business provides over other businesses and communicate these elements in your marketing messages.

Be Consistent

You want your audience to see to your brand across multiple channels. Your brand needs to deliver them with the same basic message and experience. If your brand is different on social media than it is in your email messages, the end result is confusion. Confusion drives people away. That’s not your objective. Consistency builds brands.

Show Your Passion

The joy and focus that your passion brings your product and service will support your business during both bad and good times. Your passion will also enable you and your team to provide top-notch customer care and continued product and service development.

Understanding Digital World

Media companies, entertainment firms, and IT organizations to some extent, are literally getting more and more distraught in the modern era. It is because of the Digital Transformation factor, which they are being forced to consider. More specifically, the Information, Media and Entertainment (IME) channels are totally watchful of the current situation and are playing a safe game.

Given below are some steps helpful in realizing content transformation digitally.

Content Marketing

Generating quality content is not just enough. Remember that it requires a lot of efforts to produce top-notch content after a lot of research. Why not take financial advantage of the situation by publishing the content generated and earning revenue from it through the best available subscription plans.

Google tells smaller content creators to increase base to more than 1,000 subscribers

Dynamic Content

Multidimensional content that is ultra-rich in quality besides being effective and informative with a faster reach will have maximum impact. Creating the initial impressions in the minds of the readers ahead of the rest gives your company the competitive advantage that is quintessential. The below-mentioned tools are ideal and helpful in this regard.

  • Content Developer Tools
  • Drag & Drop editor
  • Web 2.0 User Authoring

Those content resources aiding quicker generation along with social integration is something that one needs to prefer in the first place.Operational Model

Every customer will have a definitive objective as far as their content requirement is considered. Leveraging the content and matching it with the operational aspects of the corresponding businesses will be highly effective. The focus should be on creating different content strategies fitting in a single framework yields best results.

DIGITAL TRANSFORMATION – KEY FEATURES

Content plays a vital role in any organization when it comes to it getting transformed digitally.

  • Reuse Your Content

A centralized editorial system is your platform for creating content. However, you cannot go on producing content in a context where reusability plays a huge role. A single piece of content could be considered across platforms helping you to gain more traffic.

  • Maximize Your Technology

Going digital is not an easy task to manage as it requires to consider multiple domains with respect to technology. It is possible to drive increased user engagement as bots take care of a majority of your requirements resulting in a comprehensive automated experience.

  • Revamp Your Market

Reconsidering a business decision from a new perspective will play a huge role in your future growth. It should not be forgotten that business trends constantly impact current market situation. Hence, it is a must for business processes to scale up and obtain maximum savings.